ClubLink has to concern itself with standard golf course management; however, due to its large membership and unique multi-course play, features also have unique requirements for member billing and the tracking of revenue across multiple locations, banquet and wedding co-ordination across their clubhouse facilities and event management.

Managing a single member’s interaction with the company across all of these various interaction points is a challenge.  Working with Navantis, ClubLink built the foundation for their Member Services practice using Microsoft CRM.  Using the Service module as the core piece of the solution, Navantis integrated Microsoft CRM to the existing Dynamics SL accounting system to enable Member Services staff to view all of a member’s information with one click of the mouse.  CRM is also integrated to MOSS 2007 to store member documents and future integration will include Office Communications Server to expedite collaboration around a member issue. 

CUSTOMER PROFILE

ClubLink Corporation owns and operates 35 golf clubs in Ontario and Quebec with a total of over 15,000 members.  They are a unique company that requires non-standard software applications to manage the various aspects of their business.

BENEFITS

Through the implementation of Microsoft CRM, ClubLink is realizing the value of the 360 degree view of their membership.  It used to take up to several days for a member’s issue to be resolved – information needed to be gathered from several sources including the accounting department and the facility where the issue originated.  With the integration of CRM to the Dynamics SL accounting system, all of the member’s transactions are available through a custom dashboard along with notes made by any staff member that may have had contact with that member.

To read more about our work for Clublink, please read
the official case study.