As Canada's national public broadcaster, Canadian Broadcasting Corporation (CBC) has numerous TV and radio properties under its umbrella. All Canadians receive CBC - which is often the only media accessible in remote areas of the country. As a result, CBC has diverse programming broadcast to a wide audience in a massive geographic area, and the new e-retail site needed to work for the whole audience.
THE REWARD: DIVERSE APPEAL
Working with CBC/Radio-Canada's Merchandising department, Navantis decided to use Microsoft Commerce Server and an existing installation of Microsoft Retail Management System in a scalable solution that would build the online e-retail brand and generate revenue to go to programming.
CBCShop.ca provides an advanced shopping experience through innovative and advanced features that include:
Electronic gift certificates
Online product reviews and ratings
Synonym-based searches
A wish list
"At CBCshop.ca, our customers can now easily access, find and order a variety of products online from anywhere. The site presents a cohesive brand to consumers, provides a user-friendly experience and generates new revenue for CBC/Radio-Canada. Navantis has provided CBC/Radio-Canada with an Internet-based solution that is flexible and presents visitors with easy-to-use online shopping features." Alan MacNevin, Director, Distribution & Marketing, CBC
CUSTOMER PROFILE
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