THE CHALLENGE: RANDOM ONLINE GAMBLES

Each of Magna Entertainment Corporation's 15 horse-racing facilities across North America operated its own website, which was under the independent control of the racetrack webmaster. MEC web properties could run more efficiently, have greater brand consistency and control, and be a source of increased revenue.

THE REWARD: STRONG DIGITAL BETS

Navantis worked with MEC to plan and construct a centralized content management solution designed around Microsoft Content Management Server 2002 - completed within 8 weeks. After the first success, MEC commissioned Navantis to implement technical solutions to control the environment of a user viewing streaming MEC video events and integrate users' ecommerce profiles with a 3rd-party betting partner.

With the new web sites MEC now has:

Greater control and consistent use of their valuable brand across all web properties
Increased productivity by enabling staff to easily create and manage content
Improved customer satisfaction and retention through additional online services such as video betting
Greater customer reach and ability to generate revenue

"Having the ability to centrally manage all of our web properties with Microsoft CMS ensures that the presentation of our brand remains consistent and helps us greatly reduce the time and effort it takes to manage each site. The addition of video events and online betting has allowed us to reach and service a much broader audience and improve customer satisfaction."
Steve Keech, Chief Information Officer

CUSTOMER PROFILE